[deliver]by Make Sense
00 / Deliver by MS4D · open to new clients

We turn your emails into revenue.

Deliver rebuilds email and direct marketing strategy for ecommerce brands. Every send has a purpose, a target, and an expected revenue number.

7
Active engagements
3
Unified channels · email sms push
5d
Audit turnaround
2026
CRM spin-off of the MS4D group
They trust us
Vintage Football Area
Pepin Plant Care
La Source Food School
Tiptoe
EcoCup
Numiscorner
Outillage Carrelage
Featured in the press
Maddyness
Journal du Net
E-commerce Mag
Stratégies
Café du Market
Be A Boss
Why you're reading this

Email almost always underperforms for the same reasons.

Three symptoms we find in every diagnostic. All fixable, once you understand the architecture underneath.

01

Your automations haven't moved since setup

They still run because the product is good. Not because the sequence is. 40% of the potential is left on the table.

02

Your campaigns get written Tuesday for Wednesday

No plan, no target segment, no revenue goal. Just "send something this week".

03

Your list has learned to wait for the discount

Years of promotions have trained your customers to never buy at full price. It's fixable. But not with one more email.

Your emails aren't a side channel. They're a revenue line.

02 / Approach

Four phases. One logic: what we send has to pay off.

No phase starts before the previous one is validated. No send goes out without a revenue number attached upfront.

01 / Audit

5 days

We map what every stage of the customer relationship earns you. We put a number on what you're leaving on the table.

02 / Build

6 to 8 weeks

We rebuild the automations that matter: welcome, cart abandonment, post-purchase, win-back, loyalty. Each one with a revenue target attached.

03 / Run

Monthly

Weekly campaigns, SMS, web push. One plan a month. An expected revenue for every send.

04 / Scale

4 to 6 months

First owned revenue milestone hit. We document it, systemize it, and train your in house team once you have one.

Before / After

The same store. Two ways to run email.

Email on gut feel
  • Campaigns get written Tuesday for Wednesday
  • Automations have run since setup, never touched since
  • One more promo the moment revenue dips
  • The whole list gets the same message
  • You watch the open rate and hope
Email run by Deliver
  • One plan a month, an expected revenue for every send
  • Flows rebuilt and optimized on an ongoing basis
  • Segmentation by value, recency and behavior
  • The right message, to the right person, at the right time
  • You track the revenue generated, not the open rate
03 / Offer

Email, run as a monthly retainer.

A dedicated team. A monthly plan. Clear reporting on what it earns you.

Deliver retainer5 spots open for 2026
Scope

Email · SMS · Push

Custom quote based on volume and stack

  • We write and send your emails, SMS and notifications every week
  • We build the automated flows that actually pay off (welcome, cart abandonment, win-back, loyalty)
  • We segment your list so the right message reaches the right person
  • A monthly report: what we sent, what it earned
  • We monitor and fix deliverability every quarter
Strategic audit

Full diagnostic

5 days. We analyze your setup and hand you the priorities for the next 6 months. Refunded if we don't find at least 3 points of revenue to go after.

Migration or setup

Clean setup

3 weeks. Brevo → Klaviyo (or the other way around). No flow lost, no downtime. You switch tools without losing what you've built.

Industries

Your industry has its own retention levers.

We fit the lifecycle architecture to your purchase cycle, not the other way around.

Fashion & AccessoriesBeauty & CosmeticsFood & NutritionHome & DecorDTC & niche brandsB2B & SaaS
01

Fashion & Accessories

Collection cycles, seasonal reactivation, resale.

02

Beauty & Cosmetics

Predictable repurchase, subscription logic, routine cross-sell.

03

Food & Nutrition

Automatic reorder, purchase frequency, loyalty program.

04

Home & Decor

High cart value, long cycle, nurturing before the decision.

05

DTC & niche brands

Community, product storytelling, LTV maximization.

06

B2B & SaaS

Onboarding, activation, expansion, lifecycle retention.

04 / The team

Three people. One team.

MV

Founder

Maxence Vanderswalmen

Former CMO at Tikamoon, founder of the MS4D group. He leads Deliver's direction and keeps it aligned with the group's paid and SEO teams.

CR

Head of CRM

Charlotte Rodrigues

Klaviyo expert, former Head of CRM at a DTC petfood brand. She designs the strategies, oversees production, and talks directly to clients.

AD

Team Leader

Alexia Delépine

Former DTC Traffic Manager. She runs day to day execution: send quality, deliverability, and keeping the campaign calendar on track.

05 / Questions

What we get asked all the time.

30 minutes to find out if we can help.

We look at your setup live, identify the main bottleneck, and put a number on what you're leaving on the table. Not a pitch. A diagnostic.