Email becomes a dependable growth channel when acquisition, customer data, campaigns, automations and retention are managed as one program. Sending more messages is not the strategy. The work is deciding who should receive what, which signal should trigger it and how the result will be measured.
Deliver helps ecommerce teams build that operating system. We work across Klaviyo and Brevo, from technical foundations to message production, with a focus on customer value and repeat purchase.
Subscriber growth only matters if consent, source and profile identity are trustworthy. We review forms, popups, checkout collection, list imports, suppression rules and the path from anonymous visitor to known customer.
A mature account responds to the moments that change customer intent: signup, product interest, checkout, purchase, product usage, replenishment, inactivity and churn risk. Each journey needs its own trigger, exclusions, message sequence and success metric.
Our ecommerce retention marketing guide shows how these messages connect to the broader customer experience instead of operating as isolated email tactics.
Campaigns need an editorial calendar, audience rules, production deadlines and a clear review process. We help teams separate promotional pressure from useful customer communication, then build repeatable briefs for offers, launches, education and seasonal moments.
Authentication is only one part of inbox placement. Acquisition quality, complaint rates, bounces, inactivity and sudden volume changes all affect sender reputation. Our email deliverability guide details the checks that should sit beside every campaign plan.
Platform dashboards tend to reward the channel for conversions that may have happened anyway. We define metrics for list growth, engagement, flow health, retention and revenue, then document the limits of the attribution model. The objective is better decisions, not the largest possible attributed number.
We review the data, acquisition points, deliverability, automations, campaigns, templates and reporting. The result is a prioritized plan that separates urgent defects from commercial opportunities.
We map the customer lifecycle, identify the messages worth building and sequence the work around dependencies. The roadmap includes audiences, triggers, channels, measurement and ownership.
We write, design, configure and test welcome, abandonment, post-purchase, replenishment, review, cross-sell, winback and sunset journeys. The exact set depends on the business model and available events.
We can manage planning, copy, design, segmentation, setup, testing and reporting. The operating rhythm is agreed with your internal team so approvals and product information arrive before production becomes urgent.
Once the foundations are stable, we maintain a test backlog for audience, offer, timing, creative and journey logic. We avoid calling a test from tiny samples or choosing open rate as the default winner metric.
The right platform depends on your data, channels, integration depth and team. Klaviyo often suits ecommerce programs that need detailed event activation. Brevo can be a strong fit for broader multichannel needs or teams that value its operating model and French ecosystem.
We support both. If you are evaluating them, start with our Brevo vs Klaviyo comparison, then validate the decision with your own event and cost model.
We begin with evidence. That means reviewing the account and data before promising a list of flows or a revenue outcome. Once priorities are clear, we work in visible stages: foundation, build, quality assurance, launch and iteration.
Every important rule is documented. Your team should know why a segment exists, what starts a flow, which messages are excluded and how performance will be reviewed.
Yes. We can own a defined workstream, provide specialist support or operate the full email program. Responsibilities and approval points are agreed at the start.
Yes. We can provide strategy and platform implementation while your team supplies creative, or handle the complete production process.
No. Attributed-revenue percentages depend on the business model, channel mix, repeat purchase pattern and attribution settings. We set targets after reviewing your baseline and measurement constraints.
Often, yes. Deliverability problems usually require work on authentication, acquisition, sending practices and audience policies. A platform migration is not the default remedy.
We look at your current setup, identify the main bottleneck and outline the next useful step. If we are not the right fit, you still leave with a clearer diagnosis.
Talk through your email program
We review your CRM and lifecycle setup live, size the opportunity and give you a practical action plan, whether we work together or not.
Book a 30-minute call →Or email charlotte@agence-deliver.com